Not sure what to tell a web designer? This free one-page PDF walks you through everything you need to think about before starting a website project — so you go in prepared and get a more accurate quote.
Fill it in before your next conversation with a designer — it'll save a lot of back-and-forth.
Get a free website audit →What you do, who your customers are, what makes you different.
Type of site, pages needed, primary goal, what you already have.
Look and feel, sites you like, colours and fonts to use or avoid.
Who's writing the words, photography situation, special features needed.
Approximate budget range, when you need it live, any hard deadlines.
Concerns, constraints, inspiration, previous experiences.
This template is for anyone thinking about getting a new website built — whether you've never had one before or you're looking to replace something that isn't working.
You know your business but aren't sure how to explain what you need to a designer. This gives you the structure to think it through.
Just starting out and need a website from scratch. Working through these questions will help you get clarity before you spend a penny.
If you have a site but it isn't doing what it should, this helps you articulate what's wrong and what you actually need instead.
Already have a site? Submit your URL and I'll review it across design, copy, speed, mobile, and conversion — and tell you exactly what to fix.
Practical articles on Hostinger design, what makes websites convert, and how to make your site look more professional — written by a developer who builds them.